The objective of this project was to creative a new beer that uses the classical elements of design. 

The inspiration for this project was birds, any, and every, kind. Black Bittern was the chosen bird as the colouring, nature of the species, and name, all went well with my design concept and objective. The black, gold and brown are the colour of the Black Bittern bird, which inspired this colour palette. The blue came as an added touch of class, as the beer itself is an ‘imperial stout’. There is a mix of classic and modern typefaces in the entire brand to add diversity as well as use the history of the bird and its origins.